Friant’s latest innovation in workplace furniture, Dash Revitalize, has been turning heads, and the industry has taken notice.
Dash Revitalize is a modern desking solution that’s built for system integration. It includes beautifully-designed towers, bookcases, lateral files, cabinets, credenzas, and stand-up desks that can be mixed and matched to create a wide variety of individualized configurations. Friant is leading the trend of personalization and individuality in the workplace, and Dash Revitalize is the latest shining example.
Friant’s public relations (PR) company, MWWPR, has conducted aggressive outreach to all the major trades and media that cover office furniture and design trends. These include Contract Magazine, Interior Design, Furniture Today and Office Insight.
This PR push has been extremely effective. In two short months, the Dash Revitalize story has been picked up by over 200 media outlets and earned an impressive 83,739,501 impressions.
As Friant continues to expand nationally, we will continue to support innovative lines like Dash Revitalize through strong PR efforts. Because furniture this personalized and beautiful shouldn’t be kept a secret.