Here at Fríant, we always get excited when June rolls around because that means NeoCon is just around the corner! Last year, we held a pop-up showroom and party on the rooftop lounge of The Godfrey Hotel in Chicago during the massive industry event, and our guests loved every minute of it. This year, we decided to return to The Godfrey, where we held an iconic gathering that welcomed friends new and old — and celebrated a surprise HiP Award win! 

This year’s pop-up was all about bringing color back into the office. Taking cues from some of the masterpieces of modern art, we showed off both upcoming pieces and works-in-progress in rich, vibrant shades. From red to sage green to royal blue and beyond, we can see that color — not just neutrals — is making its way into workspaces and is here to stay. We’ve been ahead of the curve for years now, with soft seating, task seating, and panel systems available in a number of gorgeous shades and textures, but we’re adding even more colors and pieces into our lineup in the coming months. 

Additionally, this year we’re focusing on expansions and improvements for our existing lines and products. At our pop-up, we announced the following options you can look forward to starting in July 2024: 

  • ReddiSpace ADA version 
  • Interra laminate tiles will now be a standard option, available in 16”, 24”, and 32”, along with markerboard in 24” 
  • The Novo system will now have a topcap glass option 
  • We’re expanding our gallery panels and going longer, bigger, and L-shaped, with the latter constructed out of two pieces. These expanded panels will be available for Novo and Interra 

Also be on the lookout for a CET update that will introduce our Novo line into the software, which will be ready sometime later this year. 

Visitors to the pop-up were also able to sit on, touch, feel, and provide feedback on prototypes of products still in development, including both expansions to existing product lines and totally new products. But you’ll have to be patient for more details on those (coming soon)! 

On Monday, June 10, we welcomed hundreds of friendly faces to our Iconic Office party, where we ate, drank, and toasted to the incredible work of our teams, our amazing dealers and partners, and the future of Fríant. However, it also became a celebration of our first-ever HiP Award!

For 11 years, Interior Design, the industry-leading publication, website, and events company, has hosted their HiP Awards at NeoCon. These awards are meant to spotlight the products and people pushing boundaries and defining the future of design. This year, our Fala stool was nominated in the category of Workspace: Bench/Stool and on Sunday, June 9, we received the award for this category! We were so humbled and appreciative, and because of the timing our Iconic Office party became in part about celebrating our first win at the HiP Awards.

This year’s pop-up showroom and party are over, but we’re already looking forward to next year’s festivities. But in the meantime, keep an eye out for those new features and products coming in July and announcements we’ll have later in the year! Exciting things are coming from Fríant.

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