Welcome to Friant, where our goal is to exceed our customer's expectations – in product selection, quality and service.

After growing up in the office furniture industry around my father's dealership, and later working in sales and installation, I launched Friant 20 years ago this June. As we've grown over the years, we've developed ways to produce high-quality new product at a lower pricepoint than refurbishing with a fair pricing structure based on our true costs, not what the market will bear. Since then, Friant has become the low-cost provider of high quality panel systems and case goods.

In the past 2 years we've added several new product lines and refined the engineering of our products – but the consistent thread for two decades has been our commitment to excellence, innovation, and providing a superior experience to our customers.

Friant offers a factory-direct process – we are the designers and manufacturers of our products, remaining accountable for its impeccable quality. With four international manufacturing facilities and a custom wood and fabric shop in Oakland, California, we build all our products with high-quality materials, skilled labor, and superior engineering. You'll notice the difference with Friant products.

Integral to our ability to keep costs low is our streamlined process – choosing from one of our standard programs (Quickship or XLT/Factory Direct) ensures you will receive both excellent service and product in the shortest timeline.

At Friant, we value our customers, our employees, and the integrity of our work. We are committed to the responsible use of resources – including using recycled fabrics, non-toxic wood finishes, and exceeding C.A.R.B. emission standards – while still offering quality products at the lowest prices.

It's our commitment to excellence.

Sincerely,

Paul Friant

Paul Friant at our headquarters in Oakland, California